Video: Innovations in Carpet Technology

SAN JOSE — Host, Sarah Rutan: If cleaning concerns have made you hesitant about installing carpet in your home, you’ll be glad to know about some recent industry innovations. Today we’re in San Jose with Diamond Certified Expert Contributor Ed Lacina of Murison’s FlooringAmerica to learn more.

Diamond Certified Expert Contributor, Ed Lacina: Today’s consumer is concerned about how their home looks, how beautiful it looks, but also how to maintain, once they have those new products in their home. A lot of people have gravitated towards hardwood, towards ceramic tile, or even some of the new luxury vinyl tile products that we offer. And they’re going to that because they believe that that product could be cleaned more efficiently and effectively than some of our carpets. However, I’m here to tell you that today’s carpets, with today’s technology, that’s a thing of the past. We don’t have to be concerned any longer.

Products like our Innovia have total stain and pet protection warrantees on them, so that you as a consumer don’t have to worry about how to keep and maintain your carpet. With something as simple as the soda I had for lunch, we can pour that on, the moisture will bead up, it will continue to bead for quite some time, and we can just simply blot it up. And even with a little clear water, we could clean that up, and it would be fresh as new because the soil or the stain will not permeate into today’s fiber. Today’s fiber is much more resilient than they have been in the past, and that adds to the durability and to the appearance retention of that carpet. This is a fiber from years gone by, and you can see the resiliency is not there, and that’s why they pack down and they crush and matt.

But today’s fibers are very resilient. They bounce back, and they can hold their own shape and appearance for a long period of time. Products like our Tigressa can offer additional benefits, not only for stain and soil release, but also for the moisture wicking through to the backing, either the subfloor or to your cushion. I can actually pour some water directly onto this. It will not allow anything to filter on down through. It’s going to block that moisture from going into your pad, going into your subfloor, and [00:02:05 unintelligible] a product that will create an odor or a reoccurring stain.

Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.