True Builders is a premier design-build firm specializing in kitchen and bathroom remodels, wholehouse renovations, room additions, accessory dwelling units (ADUs), and custom new homes. With expertise in both residential and commercial construction, the company manages every step of the remodeling process. Serving the Peninsula, East Bay and South Bay, True Builders delivers exceptional craftsmanship and design on every project.
True Builders attributes its success to its customer-focused business practices. “We prioritize understanding our clients’ needs and addressing any challenges that may arise throughout the process,” says owner Yafit Greenberg. The company’s commitment to clear communication, attention to detail, and dedication to high-quality craftsmanship have earned it a strong reputation for reliability and professionalism.
True Builders is known for its meticulous attention to detail, which Ms. Greenberg says is crucial for producing the best possible results. “Before we consider a job complete, we do our own walkthrough so we can make a punch list and see if anything needs to be adjusted, even if it’s something minor that might not be noticeable. We take a lot of pride in our reliability and the quality of our workmanship.”
“Honesty is very important to us—we want our clients to understand the intricacies of their projects, so we’re always transparent about what’s happening. By prioritizing their needs and coming up with practical solutions to their issues, we’re able to exceed their expectations and build a level of trust and respect that leads to the best possible results."
Before hiring a design/build contractor for your remodeling project, be sure to conduct a thorough interview.
Interviewing a contractor can help you get an idea of what to expect during the process, as well as a general impression of their character and demeanor. Here are some questions to ask:
How much experience do you have?
On-the-job experience is one of the most important attributes on a contractor’s resume. An experienced contractor is not only adept in their field, but able to respond effectively when unexpected issues arise. However, you should make sure the contractor’s experience is relevant to the type of work you need. For example, you wouldn’t hire a drainage contractor to build a room addition.
Will you obtain permits and set up inspections?
A quality contractor should handle these legally required aspects of the job for their clients.
How quickly can you complete my project?
Many factors can impact a project’s timeline. An experienced contractor will be able to weigh all of these factors and create a fairly accurate schedule. Just know that no project timeline is absolutely guaranteed, as unexpected issues are likely to arise.
Will I have a dedicated team working on my job?
Having a consistent crew working on your project can help ensure accuracy and prevent important aspects from being overlooked.
How will we communicate during the job?
You should have a direct line to your contractor during the course of your project, whether via email, phone or text. Ask the contractor about their preferred mode of communication. Also, when assessing references, ask prior clients about the communication level on their projects.
What will the workday look like?
It’s good to set up clear expectations regarding the workday routine before the project begins. What time will the crew arrive? What time will they finish? Will there be a dedicated bathroom onsite? Will there be dedicated quiet hours where loud construction work is minimized? Discussing these details ahead of time will prevent frustration.
Maintaining customer satisfaction is a key component of any business, but it’s even more important for design/build contractors that have earned Diamond Certified. For True Builders, keeping clients happy is all about living up to its name. “We have a strong reputation for reliability and excellence, and we continue to build on that reputation every day,” says owner Yafit Greenberg. “We want our clients to feel confident that we’ll treat them fairly as we work to complete their projects on time and on budget.”
True Builders has been remodeling kitchens and whole houses, building room additions and accessory dwelling units (ADUs), and providing various general construction services for residential and commercial clients throughout the Peninsula, Santa Clara County, and the South Bay since 2023. The company utilizes its design/build capabilities to handle every step of the remodeling process in-house, and it also takes on specialized projects like garage conversions.
Unlike remodeling contractors that take an “assembly line” approach to each project and sacrifice a certain level of professional oversight as a result, True Builders makes quality control a top priority. “We’re obsessed with quality and attention to detail,” affirms Ms. Greenberg. “We don’t wait for the building inspector to find problems—we do our own inspections as the project goes along. Also, before we do the final walkthrough with a client, we do our own walkthrough to make sure everything is perfect.”
Another distinguishing attribute of True Builders is its company-wide emphasis on value. “Construction isn’t cheap, so we make sure to offer competitive pricing on every project,” says Ms. Greenberg. “We also believe that we offer a superior value because the quality of our work is so high, so our clients really get the most for their money.”