The Dave Keefe Real Estate Team helps clients buy and sell all types of residential real estate in Santa Clara, San Mateo, and Santa Cruz Counties. The firm is known for its “zero hassle sale system,” which utilizes a variety of satisfaction guarantees and no-pressure presentation tactics to help homeowners get the best possible deals for their properties.
Broker Associate Dave Keefe says The Dave Keefe Real Estate Team’s ability to customize its approach for each client’s needs has been a crucial element of its success. “People have different needs when it comes to buying and selling homes, so we listen closely to every client and figure out what’s best for their situation. We really care about our clients and always look out for their best interests.”
The Dave Keefe Real Estate Team provides a full marketing program for every home it sells, which Mr. Keefe says is important for ensuring positive results. “Over the years, we’ve learned how to make the biggest impact with potential buyers. Even if a home needs extensive repairs and renovations, we’ll do what it takes to prepare it for market and make sure it’s seen by the right people.”
“We’re committed to helping our clients achieve their goals, so we focus on providing them with diligent, thoughtful and compassionate services that produce extraordinary results. We want them to think of us as their Real Estate firm of choice, and the best way to accomplish that is to make contributions that add value to their lives.”
If you’re trying to sell your home quickly, it’s important to consider three critical factors. When you put a home on the market, you want to sell fast and for the highest price, and knowing what buyers are looking for can give you an advantage in that area. “The three factors that sell houses are price, condition and availability,” says Dave Keefe, broker associate with The Dave Keefe Real Estate Team in Cupertino. “Homes that sell the quickest are generally in the top third of each of those categories, relative to competing homes in the area.”
Is the price right?
Buyers want a good price for their investment, and well-priced homes get more attention than overpriced properties. In fact, Mr. Keefe cautions sellers against aggressive pricing. “The first three weeks in the market have the highest level of activity, so pricing is important,” he explains. “You could miss your opportunity if you over-price. Being slightly underpriced is the safest plan.”
Condition matters
“A smart buyer is going to choose the home that’s in better physical condition for the same price,” says Mr. Keefe. He recommends adopting a prospective buyer’s point of view. Ask yourself: How will the home show based on first impressions? Are the walls freshly painted? Is there ample curb appeal? Has the home been cared for and maintained? Not every buyer demands a flawless showpiece, but the better the condition, the more interested they’ll be.
Availability sells homes faster
Mr. Keefe says more showings get more buyers in the door and garner more offers. “The ease of showing makes a big difference. Are there limited showing hours? Is a tenant in the building? Is the property a do-not-show? You won’t get as much money if you can’t get people in the home.”
Mr. Keefe admits that homes don’t have to be vacant in order to show well. However, motivated sellers need to be prepared for immediate showings. “If an agent is driving around with a client and they have to wait for hours to see a home, they probably aren’t going to show it—they’ll view other properties instead. If you’re more flexible to showings, there’s a better chance your home will sell quickly.”
Maintaining customer satisfaction is a crucial aspect of any business, but it's even more important for real estate brokerages that have earned the prestigious Diamond Certified award. For The Dave Keefe Real Estate Team, keeping customers satisfied comes down to two factors: communicating with them to determine their needs and then serving those needs with compassion, respect, and a customized plan of action. "Our primary goal is to help every client get the information they need to make a great decision," says Broker Associate Dave Keefe. "In real estate, sometimes people are unsure which path is best for their situation, so we take the time to educate our clients and make sure they feel good about their choices."
The Dave Keefe Real Estate Team has been helping clients buy and sell residential real estate in Santa Clara, San Mateo, and Santa Cruz Counties since 2002. The firm provides a full marketing program for every home it sells, and its "zero hassle sale system" utilizes various satisfaction guarantees and no-pressure presentation tactics to help homeowners get the best deals for their properties.
Unlike real estate brokers that only work part-time and sacrifice a detail-oriented approach as a result, The Dave Keefe Real Estate Team is comprised of full-time real estate professionals who are dedicated to helping their clients succeed. "We're easy to do business with because we handle the entire transaction," says Mr. Keefe. "We remove the headaches and hassles from the real estate process and focus on getting the deal done, which our clients really appreciate."
Another distinguishing attribute of The Dave Keefe Real Estate Team is Mr. Keefe's professional experience with numerous elements of construction, including home design, planning, renovations and Green building. "I was a CEO for a construction company for many years before transitioning into real estate, so I have extensive knowledge that's very beneficial to our clients," he says. "For example, I can advise them on the structural components of homes they're considering, which is great information to have during the buying process."
