Roberts Electric Company, Inc. (RECO) is a full-service electrical contractor that serves residential, commercial and industrial clients in Alameda and Contra Costa Counties. Family-owned and operated since 1932, the company is unique in the industry in its ability to meet customers’ needs in a wide range of environments. RECO’s services include lighting, upgrading electrical services, new circuits and outlets of all types, and anything for the home, including remodels, additions and new construction. Commercial services include circuit, service and distribution installations; tenant improvements; retail build-outs; lighting upgrades and control systems; isolated ground surge protection; and ballast replacements.
RECO works with Lutron HomeWorks and RadioRA products as well as commercial energy management systems. “LED lighting is the future, and options and product quality are changing fast, so we work with lighting designers, specifiers and suppliers to stay up-to-date with the latest products,” says President Dan Pitcock. In recognition of its outstanding work, RECO was named to the San Francisco Business Times’ “Top 20 Largest Electrical Contractors in the Bay Area” list each year from 2014 to 2024.
“We’ve been able to excel in our industry because we offer consistent professional performance. Our employees recognize that they’re being invited into people’s homes and businesses, so they’re always efficient, neat and organized. Our managers visit jobsites, listen to any questions or concerns a customer might have and follow up when the work is done. We quickly take care of problems because we want our customers to be happy and continue recommending us to others.”
All good electricians earn their reputations the same way: Years of good work and proven customer satisfaction. Whether you need major electrical installation or some simple wiring, choose a company that can do it all. Because if your electrical contractors uncover something that they didn’t anticipate—and it happens all the time, especially in older construction—you want to be sure they can finish what they start.
Plenty of electrical contractors work out of their home, and there’s nothing necessarily wrong with that. But remember that these types of businesses often have limited tools on hand. Even a job as simple as putting wiring in a wall can require a significant tool inventory. Limited or wrong tools could delay your project, especially if you have to wait while parts are ordered.
Make sure your electrician is licensed, bonded and insured. And of course, it’s always a good idea to get a reference. The Better Business Bureau and Diamond Certified are smart places start; so are referrals from friends. You shouldn’t be the least bit timid about investigating the reputation of someone you’re planning to do business with. Give them a call and ask for a list of former clients you can contact. Remember, the best electrical contractors acquired their sterling reputations by working many jobs over a period of years and delivering excellent work each time. You shouldn’t settle for less.
In an industry where many companies make outsized claims about their expertise, Dan Pitcock is content to let his company's history and reputation speak for itself.
Mr. Pitcock runs Roberts Electric Company (RECO), a fixture in the Bay Area for over 75 years. The company has been family owned and operated since 1960. RECO is one of the industry's most versatile companies, providing comprehensive services for all types of residential, commercial and industrial customers, plus telecommunications and network cabling.
What brings customers back to RECO again and again, says Mr. Pitcock, is his company's "personality"–dedicated to its community, responsive to its needs, grateful for its longstanding patronage. In his view, being invited into someone's home is a privilege that should be repaid with work that lives up to the highest standards, both the customer's and his company's own.
Whether it's basic electrical wiring or high-end lighting design, RECO demands superior workmanship from its electricians, with safety being paramount. They see their role, ultimately, as helping customers derive the most efficiency, enjoyment, and comfort from their homes and businesses. RECO managers visit jobs in progress to hear questions or concerns and conduct follow-up visits afterwards. If there is ever and issue, a resolution is fast and hassle-free.
A Certified Green Building Professional himself, Mr. Pitcock strives to raise awareness of energy efficiency and incorporate friendly environmental practices into his company at every level.
