Prime Time Athletic Club is a privately owned, family-operated fitness club that has been operating in Burlingame since 1979. Its six-acre facility offers more than 100,000 square feet of amenities, including two heated swimming pools; complete fitness and cardiovascular training centers; and multiple courts for tennis, squash, racquetball, pickleball, and basketball. More than 100 group exercise classes are offered each month, and members can follow their workouts with a visit to the club's steam rooms, saunas and Jacuzzis.
Prime Time Athletic Club has garnered significant media attention over its 40-plus years in business. It has been voted "Best Overall Club" by City Sports magazine, "Best Health Club" by San Francisco Focus magazine, "Best of San Mateo County" by the San Mateo Times, and was ranked as one of the "Top 100 Clubs and Chains in North America" in Club Industry magazine.
For clients with specific fitness goals in mind, Prime Time Athletic Club's Fitness Team is on hand to help. The family-oriented facility offers an expanded child care center, with free kids' tennis lessons. Children between the ages of 10 and 14 can enroll in supervised fitness programs specifically designed for kids.
“Member service is paramount to our club, and we achieve excellent results through unyielding enthusiasm and teamwork. We care about our members and are proud to always make them feel welcome and important. We're a family business, and we treat our members as an extension of that family.”
Setting realistic goals is a crucial part of any successful exercise program.
Whether you’re new to regular exercise or returning after an extended absence, one of the most important things you can do before you even step foot in a gym or health club is set realistic goals for yourself. “Often, people who are just starting out will set unrealistically high expectations, like planning to exercise six days a week,” says Ray Jungwirth, general manager of Prime Time Athletic Club in Burlingame. “If they’re only able to make it to the gym four or five of those days, they feel like they haven’t achieved their goal and they get discouraged. Your expectations should be based on your lifestyle and level of physical fitness.”
When it comes to getting into an exercise routine, start small. Plan on working out two or three days a week, and give yourself a day in between each session to allow your body to recuperate. Likewise, set modest initial goals for what you want to achieve, whether it’s losing weight or building muscle. Rather than focusing on the long-term, set short-term goals that are attainable. Once you’ve achieved one short-term goal, set a new one.
The benefits of working with a personal trainer
Many people who want to maintain consistency or accomplish specific goals find it beneficial to invite a personal trainer into their workout routine. Whether you want to work with a trainer during every gym visit, once a week or even just a couple times a month, you can definitely benefit from the encouragement and guidance he or she offers.
One of the principal benefits of a personal trainer is his or her ability to guide you in setting and achieving realistic exercise goals. “A good personal trainer will be able to offer you a wide variety of options that will ultimately help you accomplish your goals through physical activity,” says Mr. Jungwirth. “Not only that, they’ll be able to help you clear the mental hurdles often involved with exercise and provide the motivation and encouragement you need to keep going.”
Maintaining customer satisfaction is a crucial aspect of any business, but it's even more important for health clubs that have earned the prestigious Diamond Certified award. For Prime Time Athletic Club, the key to achieving and maintaining high levels of customer satisfaction is simple: provide every member with a superior fitness environment and excellent customer service. "What sets us apart is our level of service and the way we express how important our members are to us," says General Manager Ray Jungwirth. "When people choose to come here, they're choosing a facility that's intent on meeting their individual needs and expectations."
Prime Time Athletic Club has been providing a wide variety of fitness amenities at its 10,000-square-foot Burlingame facility since 1979, including complete fitness and cardiovascular training centers; two heated swimming pools; and multiple courts for basketball, tennis, racquetball and squash. The family-oriented club also offers an expanded child care center, free kids' karate classes, and supervised fitness programs specifically designed for children.
Unlike smaller health clubs that are in obscure locations or have limited hours of operation, Prime Time Athletic Club focuses on maximizing convenience for customers in both those areas. "For people to attend an athletic club on a regular basis, it has to be as convenient as possible, so that's very important to us," says Mr. Jungwirth. "First, our location isn't just convenient for Burlingame residents–due to the number of businesses in our area and our close proximity to Highway 101 and the Millbrae BART station, we're convenient for commuters as well. Also, we're open seven days a week, from early in the morning to late at night, so we can accommodate almost anyone's schedule."
