Prime Level Construction provides a variety of remodeling and general construction services for residential and commercial clients in Sonoma and Marin Counties. As a full-service contractor, the company has the capabilities to manage every phase of the construction process in-house, and it also specializes in framing and custom carpentry work.
Owner Ismael Perez says his primary goal with Prime Level Construction is to bring his passion for building to his community. “I have a lot of experience in high-end building, so I know how to go above and beyond for my clients and make sure they get exactly what they want. By being honest and paying attention to the small things, I’m able to ensure their long-term satisfaction.”
Prime Level Construction prioritizes transparency in every aspect of its operations, which Mr. Perez says is important for ensuring positive results. “I have high standards for quality, so I make sure I’m meeting every code requirement and I never leave a jobsite until the work is 100 percent finished. I understand that my clients keep me in business, so I always keep them up-to-date on what’s going on with their projects.”
“My clients’ needs always come first, so I never consider a job complete until I’ve met or exceeded their expectations. Ultimately, my goal is to utilize my skills and experience to bring their ideas to life. From concept to completion, I focus on delivering superior quality and unparalleled service.”
Understand the real cost of a home remodel before you begin the process.
The average home remodel costs between $15,000 and $45,000, but there are many variables that could drive the actual cost much higher. If that’s news to you, you’re not alone. “The cost of remodeling surprises a lot of people,” confirms Ismael Perez, owner of Prime Level Construction in Santa Rosa. “That’s why it’s important to get accurate bids and build a realistic budget around what you want and need.”
How much will your remodel actually cost?
The process of finding the actual cost of a remodeling project can intimidate a lot of homeowners. Mr. Perez says a good place to start is talking with three to five licensed contractors in your area, but it’s not as simple as calling around and asking for a ballpark figure. “[Contractors] can give you an estimate, but they need detailed information to ensure its accuracy. Every job is different, so the contractor should ask about the variables of your project before putting together the final estimate.”
During the bidding process, be prepared to share the following information:
- The size and scope of the project (whole house, kitchen, bathroom, etc.)
- A list of needs and wants, including time frame
- Project ideas that you’ve collected, including pictures
- Your desired and maximum budget amounts (this may need to change based on the contractor’s findings)
Cheaper isn’t better
If you hope to save money by automatically choosing the contractor with the lowest bid, Mr. Perez and other experts warn against it. “There are a lot of unlicensed contractors that are just trying to make fast money, so you need to watch out for that,” he says. “These contractors can’t offer the same quality and protections as legitimate companies. When it comes to remodeling, you really do get what you pay for.”
Customer satisfaction is a key focus for any successful business, but it’s even more important for remodeling contractors that have earned Diamond Certified. For Prime Level Construction, the best way to keep clients happy is to go above and beyond to meet their needs, regardless of the size of their projects. “I know that construction can be stressful for some people, so I really focus on making sure my clients are satisfied with every aspect of my work,” says owner Ismael Perez. “By drawing upon my experience in high-end building, I’m able to give them exactly what they want.”
Prime Level Construction has been providing remodeling and general construction services for residential and commercial clients in Sonoma and Marin Counties since 2023. The company utilizes its full-service capabilities to manage each phase of the construction process in-house, and it also has special expertise with framing and custom carpentry projects.
Unlike remodeling contractors whose owners delegate project management responsibilities to less experienced employees, Prime Level Construction provides every job with the hands-on expertise of Mr. Perez himself. “Since I’m on every jobsite, I’m able to offer custom building solutions that other companies can’t,” he says. “I do all the tests and quality checks myself, so I’m there to take full responsibility for the work, which my clients appreciate.”
Ultimately, Mr. Perez sees Prime Level Construction’s transparent approach to remodeling as its most important attribute. “My customers choose me because I’m fair and honest,” he says. “I meet every code requirement and I never leave a job until the work is 100 percent complete. The relationships I’ve built with my clients are very important to me, so I always put them first. They keep this company alive, and I honor that by being with them every step of the way.”
