Murison’s FlooringAmerica provides a unique showroom experience and web presence that includes a mix of the latest styles and products available (including hardwood, vinyl planks, carpet, tile and window coverings) for residential and commercial clients throughout Santa Clara County. The locally-owned company is part of a national flooring co-op, which gives its customers many advantages in terms of products and prices.
Owners Ed and Diane Lacina purchased Murison’s more than 40 years ago, but the company has been in the home decor and flooring business since 1951. The Lacinas say their partnership with Flooring America has allowed them to provide their customers with both the buying power of more than 500 stores and the personalized service of a locally-owned business.
Murison’s Ultimate Confidence Guarantee provides the assurance that every decision is the right decision. The company offers warranties on installation as well as product satisfaction to ensure every customer receives the best home improvement experience possible for the lifetime of their purchase.
“We're committed to providing each of our customers with a truly unique level of personalized service and expertise. Our employees understand our clients' needs and work hard to make their flooring experiences as pleasant as possible. Our process begins in the showroom, where we'll recommend projects, discuss pricing and make all the necessary plans for work to begin. Our ultimate goal is to help our customers find the perfect floors to fit their lifestyles.”
When choosing a flooring product for your home, determine your expectations before making a final decision.
There are numerous flooring products to choose from, each with its own unique style and performance attributes, so finding the right product for your particular situation is entirely dependent on managing your expectations. Are you going to be living in your home for a long time or are you trying to fix it up for resale? Do you have a large family that includes children and pets? Does your floor regularly get a lot of traffic? Determine the functional needs of your floor first, and then select the style and look that appeals most to you. “Once you know what you need in terms of performance, you can choose from a huge selection of colors and styles,” says Ed Lacina, owner of Murison’s FlooringAMERICA in San Jose.
If you want to install carpet in your home, the most important factor to consider is traffic flow. “If your house doesn’t experience a lot of foot traffic, you don’t need a high performance, stain-proof carpet, but if you have a lot of kids or pets, that type of carpet can be very beneficial,” says Mr. Lacina. “The Downs Decade carpet line is a great example of this type of product—in addition to being highly reliable, it comes with a 10-year, no-stain warranty.”
When it comes to hardwood floors, Mr. Lacina is an advocate of a relatively new addition to the market: prefinished floors. “They’re stained and finished in a controlled environment, much like a car finish that’s applied at the factory instead of at a local body shop,” he explains. “Also, the click technology used to hold prefinished floorboards in place is superior to the staples used in traditional hardwood floors. Instead of having a staple every six to eight inches, there’s a consistent locking system that holds the floor in place.”
Mr. Lacina says it’s important for consumers to find out where their flooring products are manufactured before choosing to purchase them. “Recently, there’s been an influx of low-quality products coming from China. These products look great and work well in the short term, but they aren’t really made to last a long time. In general, I recommend purchasing flooring products made in the United States or Canada.”
Few flooring companies earn the prestigious Diamond Certified award, which means they've been independently rated Highest in Quality. Even fewer can also claim more than 60 years of industry experience, but that's exactly the case for Murison's FlooringAmerica. "We've been providing high-quality flooring and window covering products since 1951," says owner Ed Lacina. "That type of longevity is rare in this industry, and I credit our excellent service and the integrity of our employees."
Murison's FlooringAMERICA provides and installs a wide range of flooring products for residential clients throughout Santa Clara County, from carpets and area rugs to vinyl, hardwood, tile and laminate floors. The locally-owned company is part of national flooring retail group FlooringAmerica, and its San Jose showroom carries numerous products from top brands such as Armstrong, Karastan, Downs and Bedford Mills. It also offers interior design services and sells shutters, window treatments and upholstery.
Unlike less experienced flooring companies that lack the in-depth product knowledge that's necessary to handle complicated flooring situations, Murison's FlooringAMERICA draws upon its decades of experience and the extensive training of its installers and salespeople to help every customer find the right product for their particular needs. "We've seen just about all there is to see in this business, so our customers know we'll be able to handle anything that comes up on the job," says Mr. Lacina. "We know which products are going to perform best in each situation, and we make sure every customer has all the proper information before they make a final decision."
To further differentiate itself from its competition, Murison's FlooringAMERICA maintains a strong presence within its community by lending financial support to local businesses, schools, sports teams and more. Mr. Lacina says this charitable approach is important for maintaining the company's reputation as a reliable local business that always acts with integrity. "It comes down to treating each customer like a friend. We want to be able to face our customers in public and know we've given them the best possible services and products for their money."
