Home Living Window Fashions designs and installs a wide variety of window covering and outdoor living products for residential clients throughout the Greater Bay Area. This family-run company works with everything from motorized retractable awnings and outdoor power shades to plantation shutters, fine custom drapery, motorized shades and blinds. Home Living also offers Australian-style sail shades to both residential and commercial clients.
Company President Shem Isaac credits much of Home Living Window Fashions’ success to its company-wide dedication to quality. “We only carry products we believe in, so if we make a claim that a certain product is of exceptional quality, we’re able to demonstrate why—what we call a demonstrable difference,” he explains. “Working with this class of products costs us a bit more, but it’s worth it because it leads to superior, long-lasting results.”
Home Living Window Fashions’ project coordinators prioritize communication during every step of their clients’ projects, which Mr. Isaac says is important for ensuring they have positive experiences. “We regularly update our customers about the status of their orders and keep them informed about when to expect delivery and installation. By the time we’re finished, they understand how to get the most out of their new awning, shade or window coverings.”
“We believe every person’s home should be one of their favorite places on Earth, and it's our mission to help make that a reality. From the moment a client makes that initial phone call until their project is complete, we utilize our expertise and attention to detail to provide a home improvement experience they’ll truly enjoy.”
Find a window covering dealer that prioritizes your interests over brand loyalty.
Most window covering companies partner with a manufacturer like Hunter Douglas or Graber and carry that entire line, but going with that option isn’t the best idea for homeowners because no company does everything the best,” cautions Shem Isaac, president of Home Living Window Fashions in Benicia. “For example, one manufacturer might have a lot of great products, but their shutters may be low-quality, so just making a choice based on brand wouldn’t be smart in that situation.”
Mr. Isaac says the best window covering providers stock the best available products on the market regardless of the manufacturer, which ensures their customers get the right products and materials for their needs. “Ultimately, this is a better option that trying to find a suitable product from a brand that may not meet your needs.”
Brands change, but your needs should always come first.
It’s true that brands change over time. What once was the standard-bearer in terms of quality may not remain at the top of the industry forever. “For example, there’s a well-known brand that we refuse to carry because they’re still living off of the reputation that their independent fabricators created back in the ’90s,” says Mr. Isaac. “As manufacturers are bought out, change practices and vary their customer service approaches, sellers must remain vigilant and work for the good of their customers, not remain loyal to companies that don’t provide quality products or back them up with strong warranties.”
When you’re choosing a provider for new window coverings, look for a company that works to give you the best products for your needs and budget rather than trying to sell you products based on brand loyalty. You’ll end up with a better product, better customer service, and a finished room that truly reflects you and your interests.
Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for window covering companies that have earned the prestigious Diamond Certified award. For Home Living Window Fashions, the key to keeping clients happy is simple: offer high levels of quality throughout every job, from the initial estimate to the finishing touches and beyond. “When Melody [Isaac, co-owner] and I started this company, we knew we weren’t going to sacrifice anything when it came to quality,” says President Shem Isaac. “We only carry products that we believe in and our installers are highly trained experts, so we’re able to ensure our clients get superior, long-lasting results.”
Home Living Window Fashions has been installing and replacing window covering products for residential and commercial clients throughout the Greater Bay Area since 2019. The company has the training and experience to work with everything from blinds and shutters to drapery and retractable motorized awnings, and it carries numerous products made by industry leaders like Somfy and Mirage Screen Systems.
Unlike less experienced window covering companies that prefer to give price estimates over the phone, Home Living Window Fashions employs a personalized process that brings its product options right into its customers’ homes. “We send a trained decorator to every house to measure the windows, provide an estimate and place an order that’s built around the client’s needs,” explains Mr. Isaac. “This allows our customers to ask questions and get the information they need to make smart decisions for their homes.”
Ultimately, Mr. Isaac sees Home Living Window Fashions’ company-wide dedication to quality control as its most important attribute. “After we finish an installation, we do thorough quality control checks to make sure everything has been completed to the highest standards,” he says. “We earn our customers’ initial business with our great products and competitive prices, but we earn their referrals and repeat business with our superior installation methods and ongoing customer service.”