Sonoma County native Heather Thurber and Redwood Empire Realty help clients buy and sell residential real estate in Sonoma, Marin, and Napa Counties. Mrs. Thurber has experience working with everything from single-family homes to investment properties, and she utilizes the latest technology to ensure her clients stay up-to-date on the details of their transactions.
Mrs. Thurber brings an in-depth understanding of the North Bay market to every transaction. “I grew up here and know this area inside and out, from its rural properties to its unique neighborhoods,” she affirms. “By combining that local knowledge with my years of real estate experience, I’m able to guide our clients toward the best decisions for their specific needs.”
Mrs. Thurber specializes in helping clients navigate major life transitions, from purchasing their first homes to downsizing after decades at the same location. “I excel at making difficult transactions as easy as possible,” she says. “My calm, solutions-oriented approach helps my clients feel supported through every step of the process. Whether they’re buying, selling or investing, I want them to be secure in their choices and excited for the future.”
“Our clients are always our top priority, so we provide them with expert guidance and work tirelessly to help them achieve their real estate goals. Our comprehensive knowledge of industry trends and issues allows us to provide the insights they need to feel empowered.”
If you’re trying to sell your home, more online exposure means a greater chance of finding the right buyer.
Most people who are in the market for a new home start by looking online to see what’s available and check the average prices in the locations where they want to live. Even though they usually turn to real estate agents to help them narrow down their choices and negotiate the terms of the sale, their first glimpse of their new home is often on a computer screen.
Listing a home online can be challenging and confusing to the average seller, but finding the right real estate agent to help you do it effectively can increase your odds of finding the right buyer. First and foremost, home listings that have quality photos and videos will garner more attention and foot traffic. A professional photographer can usually get shots that will show off your home’s best assets. Grainy or poor-quality photos can actually harm the chances of selling your home by not encouraging buyers to visit in person.
Video tours can also be a big asset, depending on the property. Some video tours are stationary and filmed by spinning the computer around to show all the corners and angles. Others are 360-degree tours that walk through the home, which gives buyers a good idea of what’s inside without having to visit.
Having a home listed on the Multiple Listing Service (MLS), popular online real estate sites like Zillow and social media can help increase the number of potential buyers that are exposed to your home. Most buyers will never drive by and see a “For Sale” sign—you and your agent need to help them find your property, and online listings are the best way to do this.
Customer satisfaction is a key focus of any successful business, but it’s even more important for real estate companies that have earned Diamond Certified. For Redwood Empire Realty, the best way to keep clients happy is to take a principled approach to their real estate transactions. “We put our clients first and do whatever it takes to ensure they have great experiences,” says owner Heather Thurber. “With our high level of knowledge and wide-ranging skills, we’re able to help people through challenging transactions in a way that’s totally ethical and aboveboard.”
Redwood Empire Realty has been helping clients buy and sell residential real estate in Sonoma, Marin, and Napa Counties since 2023. The company is qualified to work with everything from single-family homes to investment properties, and it uses cutting-edge technology to keep its clients up-to-date on every aspect of their transactions.
Unlike less experienced real estate companies that put minimal effort into marketing properties, Redwood Empire Realty takes a varied approach that ensures its clients’ homes reach the right audiences. “We do everything from traditional flyers to retargeting and digital marketing on property-specific websites,” says Ms. Thurber. “Through it all, we want our clients to have fun and feel supported every step of the way.”
Ultimately, Ms. Thurber sees her deep connection to Sonoma County and unique understanding of its local real estate as Redwood Empire Realty’s most important attribute. “I’ve lived here my entire life, so I’m very familiar with the different areas and how certain locations might fit what our clients are looking for,” she affirms. “Staying on top of local trends allows us to guide them toward the best decisions for their needs.”
