European Sales & Service

Richard Cordes: A Drive To Excel

By James Florence, Diamond Certified Program Reporter

SANTA ROSA — Since he was a teenager, Richard Cordes has exhibited a drive to excel, and four decades later, that drive has culminated in an uncommon level of achievement. “In high school, I received two years of auto training, in the course of which I earned my first industry certificates,” he remembers. “After graduating, I worked at a tire shop for about a year before getting hired at a Mercedes-Benz dealership in Marin. I really...