Crandall Roofing Inc. installs, replaces, and maintains roofs for residential and commercial clients in Sonoma and Marin Counties. The company has experience with all types of roofing materials, including metal, tile, industrial flat and premium asphalt, and it has the training and equipment to work on projects of every size, from single-story homes to high-rise buildings and shopping centers.
General Manager Thomas Carrell credits much of Crandall Roofing’s success to its honest, customer-oriented business approach. “Our integrity is one of the main reasons that we have such a loyal clientele base,” he says. “When we tell a client we’re going to do something, our factory-trained technicians make good on it.”
Crandall Roofing’s experienced technicians are trained to work on virtually every type of roofing project, which Mr. Carrell says allows the company to consistently ensure high-quality results. “Our estimating team has more than 150 years of combined roofing experience, so we’re able to consolidate our expertise and solve all types of roofing problems. We love the process of diagnosing a problem, coming up with a solution and making the building look better in the process.”
“Our goal is simple: provide our clients with high-quality, professional roofing services at reasonable prices. We have the experience and workforce to deal with almost any type of roof system, and we focus all our efforts on meeting the specific needs of our clients and their properties.”
If you’re planning to install a new roof on your home, consider the benefits of hiring a factory-certified roofing company.
Thanks to industry innovation, today’s roofing products are more durable than ever. However, according to Thomas Carrell, general manager of Crandall Roofing Inc. in Santa Rosa, regardless of a product’s expected longevity, it’s still crucial to have the reassurance of a factory warranty. “Fiberglass composite shingles used to be rated at 30-, 40- and 50-year lifespans, but today, they’re all rated at 50 years,” he explains. “Nonetheless, homeowners need to understand that this rating means almost nothing unless they deal with a factory-certified installer who purchases the extended warranty on their behalf at the time of installation. Only then is the homeowner actually guaranteed the full 50-year warranty on the product through the manufacturer.”
Despite having a 50-year rating, Mr. Carrell says roofing shingles rarely reach this projected milestone. “Most homeowners assume that if they buy 50-year shingles, they won’t need to worry about their roofs again. In reality, almost all types of shingles fail prematurely, so if you don’t have a factory warranty, you’re likely going to be paying for another roof in the future.”
Mr. Carrell says attention to detail is vital for securing your roof’s warranty. “The warranty on your roof is only good if you secure it in writing from the manufacturer, and the only way you can do that is to hire a factory-certified installer who purchases the materials and installs them in exact accordance with their requirements. If there’s a failure and it turns out things weren’t done to their specifications, your warranty will be voided.”
Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for roofing companies that have earned the prestigious Diamond Certified award. For Crandall Roofing Inc., the key to achieving and maintaining high levels of customer satisfaction is simple: approach every job with the goal of performing at the top tier of its industry. “Our estimating staff has more than 150 years of combined roofing experience and all of our technicians are factory-certified,” explains General Manager Thomas Carrell. “Our clients know that when they hire us, they’re getting an experienced team of professionals that will deliver high-quality results.”
Crandall Roofing has been installing, replacing, and repairing roofs for residential and commercial clients in Sonoma and Marin Counties since 2006. The company has the training and equipment to work with all types of roofing materials (including metal and premium asphalt), and it’s also qualified to handle large projects like high-rise buildings and shopping centers.
Unlike less experienced roofing companies that lack training in certain aspects of the trade and are forced to limit their services as a result, Crandall Roofing is equipped to take on a wide variety of roofing projects, including those that are too technically difficult for other companies to handle. “There aren’t a lot of companies that can do slate, standing seam metal or metal fabrication onsite, but we’re capable of doing all three,” says Mr. Carrell. “We actually have an entire crew that’s dedicated to handling challenging projects, so regardless of what a client needs, we can provide a solution.”
Another distinguishing feature of Crandall Roofing is its centrally located showroom in Santa Rosa, which allows clients to see practical applications of the products they’re considering and have their questions answered by experienced professionals. “When a customer is able to see exactly what they’re getting before it’s installed, it gives them more confidence,” says Mr. Carrell. “We love helping our clients find the right products to fulfill their needs.”
