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Classic Pools

Swimming Pool Contractor
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Diamond Certified Company Report
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Classic Pools
34 SURVEYS
  • star image
  • star image
  • star image
  • star image
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  • Rating
10 CONSECUTIVE YEARS
SINCE APRIL 2015
CERT 2253

Diamond Certified Ratings Dashboard

34

Verified Customers

Surveyed

Customer Loyalty

Customer Satisfaction

Helpful Expertise

READ ALL 34 SURVEY RESPONSES

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  • Liability Insurance
  • Business Practices
  • Current Complaint File
  • Workers Compensation
  • License Verification
  • Legal & Finance

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Classic Pools
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Diamond Certified Researched Articles on Classic Pools

researched article

Classic Pools recently installed this infinity pool in a client’s backyard.

Classic Pools designs and builds custom, in-ground swimming pools and spas for residential and commercial clients throughout nine Bay Area counties. The family-owned and operated company also performs pool remodeling and renovation work, from pool resurfacing and reshaping to adding features like custom-built spas and covers. Additionally, the company has special expertise in hillside or “tough site” projects, and it’s also able to build pools for commercial establishments like apartments and health clubs.

Owner Val Toland says Classic Pools’ customers appreciate its ability to handle their projects from start to finish, as well as deal confidently with unforeseen complications. “With pool construction, there are many variables to take into account, as well as unexpected issues that come up, so it’s important that a contractor knows how to manage these. By being upfront with customers and proactively addressing any problems, we’re able to give them reassurance that they’re in good hands.”

In addition to handling its customers’ needs throughout the building process, Mr. Toland says Classic Pools remains responsive long after the fact. “If there’s a need or problem that arises down the road, customers can call us and we’ll do what we can to help them, whether directly or by referring them to the right resources.”

“Most homeowners only build one pool in their lifetime, which is why we want to give each of our customers both a good experience and a quality product. By handling every step of the process, as well as communicating clearly and honestly with customers about their options, we're able to give them exactly what they're looking for and more.”

If you’re thinking about installing a pool on your property, make sure you consider energy efficiency.
Gone are the days when homeowners feel guilty about the wasted water, spent energy and high utility bills that come with owning a pool. New advancements in pool construction and equipment have made swimming pools more energy-efficient than ever before. “For example, pool pump motors used to be big energy hogs, but there are new variable pump motors that cost a quarter of what older motors cost to operate,” explains Val Toland, owner of Classic Pools in Concord. “Form meets functionality with these new options, and homeowners have more choices in terms of energy efficiency, water usage, and lighting.”

Pool lighting in particular has seen major changes that benefit both consumers and the environment. Most pools used to be lit by single or multiple 500-watt bulbs, which sucked huge amounts of energy without providing much lighting payoff. Today’s LED pool lights have changed that dynamic. “Now, pool contractors can insta

l low-voltage LED lights all around a pool, and they only use 10 to 20 watts per bulb,” explains Mr. Toland. “That’s a huge cost savings for a lot better performance. Also, LED lights last much longer than traditional bulbs."

Other advancements like infrared sanitizing systems have replaced expensive, inefficient and time-consuming chlorination, bromination, and salt systems. And regardless of the system, automatic filtration and computer-controlled systems allow homeowners to efficiently control their pools’ filtration and cleaning systems and tailor them to their unique needs.

But what about all that wasted heating energy and water? Solar pool heaters harness the power of the sun, and better pool covers hold in heat and retain more water. “Automatic covers are easy to use, so homeowners are much more likely to cover their pools, which prevents evaporation,” says Mr. Toland. “The new covers are also low-maintenance and provide better water retention, so refilling isn’t necessary.”

Maintaining customer satisfaction is a crucial aspect of any business, but it's even more important for swimming pool contractors that have earned the prestigious Diamond Certified award. For Classic Pools, the key to achieving and maintaining high levels of customer satisfaction is simple: take a hands-on approach to every project in order to provide the client with a final product that meets their expectations. "We're a family-run company, so our customers have access to our top people at all times," says owner Val Toland. "We're always available to answer their questions and give them the attention and quality service they deserve."

Classic Pools has been designing, building, and installing all types of swimming pools and spas for residential and commercial clients throughout the Bay Area since 1990. The company also performs pool remodeling and renovation work (pool reshaping and resurfacing; spa, waterfall, spillway and pond installations) and builds pools for commercial establishments like apartments and health clubs.

Unlike less experienced swimming pool contractors that do the absolute minimum required to meet construction codes, Classic Pools regularly exceeds engineering and code requirements to ensure stronger, better quality pools. "Steel and concrete are relatively inexpensive compared to the cost of installing and repairing pools, so we install more steel and concrete in every pool than we're required to," explains Mr. Toland. "Structure is critical in a pool that's going to sit in place for 50 years or more, so by building our clients' pools better the first time, we're able to give them trouble-free products that look better and last longer."

To further differentiate itself from its competition, Classic Pools provides every project with the hands-on expertise of Mr. Toland himself. "I'm the original license holder of the company, and I'm still the one who builds the pools," he says. "I'm part of the process from the planning stages to the actual construction, and that's really beneficial to our customers. Experience makes for better pools, and I bring more than three decades of experience to each job."

Diamond Certified Researched Capabilities on Classic Pools

Service Area

The Bay Area
Serving All of the Bay Area

Main Services

Swimming Pool Contractor
  • Above Ground Pool Installation
  • Inground Fiberglass Pools
  • Pool Construction
  • Pool Installation
  • Pool Landscaping
  • Pool Leak Detection
  • Pool Liner Replacement
  • Pool Plastering
  • Pool Remodeling
  • Pool Repair
  • Pool Resurfacing
  • Pool Water Delivery

Additional Services

Swimming Pool Construction, Remodeling and Renovation
Hillside Specialists
"Tough Site" Projects
Custom-Built Spas

Company Info

Hours
Mon
09:00 am - 06:00 pm
Tue
09:00 am - 06:00 pm
Wed
09:00 am - 06:00 pm
Thu
09:00 am - 06:00 pm
Fri
09:00 am - 06:00 pm
Sat
Closed
Sun
Closed
Open Now
Mon – Fri: 9am – 6pm
Website
Contact
Classic Pools

Capabilities Table

Company Name
Classic Pools
DCID Number
DCID9258274700
Managers
Val Toland, Owner
Years in Industry
44 (Manager)
# of Employees
3
License
444077
Insurance
Liability Insurance,
Workers' Compensation
Founded
1979
Customer Type
Commercial, Residential
Warranties & Guarantees
10-Year Warranty on New Pool Installations, Manufacturers' Warranties on Parts

Certifications & Awards

diamond certified logo

Key Factors

Classic Pools Family Owned
Family Owned
Classic Pools Established in 1979
Established in 1979
Classic Pools Residential & Commercial
Residential & Commercial
Classic Pools Diamond Certified Expert Contributor
Diamond Certified Expert Contributor
Classic Pools Worksmanship Guaranteed
Worksmanship Guaranteed

Select Photos From Classic Pools

1 of 24Picture of Classic Pools - Classic Pools
Classic Pools
Picture of Classic Pools - Classic Pools
Picture of Classic Pools - Classic Pools
Picture of Classic Pools - Classic Pools
Picture of Classic Pools - Classic Pools
Picture of Classic Pools recently installed this infinity pool in a client's backyard. - Classic Pools
Picture of Classic Pools - Classic Pools

Diamond Certified Expert Contributor Advice & Tips

Val Toland is a 37-year veteran of the swimming pool construction business and owner of Classic Pools, a Diamond Certified company. He can be reached at (925) 201-6120 or by email.

Val Toland is a 37-year veteran of the swimming pool construction business and owner of Classic Pools, a Diamond Certified company. He can be reached at (925) 201-6120 or by email.

Val Toland: Jumping in With Both Feet

By James Florence, Diamond Certified Resource Reporter

CONCORD — As an officer in the Air Force, Val Toland had been contemplating a long-term career in the military. However, following a spontaneous visit with a relative, he found himself poised to jump into an entirely different livelihood. “In 1979, I was stationed in Omaha, Nebraska, when my wife’s mother unexpectedly passed away,” he remembers. “After attending the funeral in Washington, we drove down south to get out of the snow a...

Read Full Article - Val Toland: Jumping in With Both Feet

Classic Pools Website and External Feeds

Company Suggested Links

FAQs

By Classic Pools

How long will it take to install my new pool?

What’s the first step to building a pool?

Are you honest with your pricing?

Will you take care of the permit process?

Will you communicate with me during my pool project?

How much will it cost to complete my pool project?

Classic Pools Ratings and Survey Responses

diamondcertified logo
Classic Pools
34 SURVEYS
  • star image
  • star image
  • star image
  • star image
  • star image
  • Rating
10 CONSECUTIVE YEARS
SINCE APRIL 2015
CERT 2253

Diamond Certified Ratings Dashboard

Customer Satisfaction

Customer Loyalty

Helpful Expertise

Company Credentials

  • Liability Insurance
  • Business Practices
  • Current Complaint File
  • Workers Compensation
  • License Verification
  • Legal & Finance

Phone Survey Responsesfrom 34 Verified Customers

Hookston S.

I would recommend them highly. They were very responsive to any questions I had or clarifications I needed. They were really wonderful, and I'm very pleased with the work they did.

Verified Customer of Classic Pools, 1 of 34

10 Quality
Yes Loyalty
Bella O.

They're a great company to work with. They're on time, professional, and they do quality work.

Verified Customer of Classic Pools, 2 of 34

10 Quality
Yes Loyalty
Myke H.

I highly recommend them. They're super good guys, very dependable, and they know their craft.

Verified Customer of Classic Pools, 3 of 34

10 Quality
Yes Loyalty
Bob W.

We were very pleased with the quality of the workmanship. It was very good. They were on time, on task, and they completed the project on time. There were a couple of little issues after the job had been completed, but they came right back and took care of them.

Verified Customer of Classic Pools, 4 of 34

10 Quality
Yes Loyalty
Carrie U.

They are professional and they do quality work. They stand by their product and I enjoyed working with both Val and Shane. We get so many compliments on our pool. It is gorgeous.

Verified Customer of Classic Pools, 5 of 34

10 Quality
Yes Loyalty
Charles D.

Their customer service is beyond excellent. They go above and beyond, and the quality is a 10". My husband is the pickiest person in the world and they pleased him.

Verified Customer of Classic Pools, 6 of 34

10 Quality
Yes Loyalty
John F.

I think they are incredibly client oriented. They did a vey tricky pool for us, and they went out of their way to make it happen.

Verified Customer of Classic Pools, 7 of 34

10 Quality
Yes Loyalty
Regina M.

We are very happy with our pool. I felt confident, but it took a lot of effort to communicate with them.

Verified Customer of Classic Pools, 8 of 34

10 Quality
Yes Loyalty
Kelli B.

They work through difficulties and just want the customers to be happy. I'm glad they built my pool.

Verified Customer of Classic Pools, 9 of 34

10 Quality
Yes Loyalty
Chris S.

Excellent, they are cool builders who provide a high level of quality service.

Verified Customer of Classic Pools, 10 of 34

10 Quality
Yes Loyalty
Gundi Y.

Reliable and friendly service, they have good subcontractors too.

Verified Customer of Classic Pools, 11 of 34

10 Quality
Yes Loyalty
Bob G.

They're very competent, and they're very responsive to my needs.

Verified Customer of Classic Pools, 12 of 34

10 Quality
Yes Loyalty
David M.

They were great. They exceeded our expectations.

Verified Customer of Classic Pools, 13 of 34

10 Quality
Yes Loyalty
Michael P.

They do good work and know what they are doing.

Verified Customer of Classic Pools, 14 of 34

10 Quality
Yes Loyalty
Becky J.

They are trustworthy and professional.

Verified Customer of Classic Pools, 15 of 34

10 Quality
Yes Loyalty
Jeff G.

They do a very good and thorough job.

Verified Customer of Classic Pools, 16 of 34

10 Quality
Yes Loyalty
Stefani P.

Very professional and very attentive

Verified Customer of Classic Pools, 17 of 34

10 Quality
Yes Loyalty
Karen E.

They are very professional.

Verified Customer of Classic Pools, 18 of 34

10 Quality
Yes Loyalty
Clyde T.

They are very knowledgeable about putting in pools and they are very responsive when you ask them to service a pool.

Verified Customer of Classic Pools, 19 of 34

9 Quality
Yes Loyalty
Ryan T.

They are a good quality company and honest, which is hard to come by in this industry.

Verified Customer of Classic Pools, 20 of 34

9 Quality
Yes Loyalty
Gordon O.

He's experienced. He knows what he's doing, and he delivers a good product.

Verified Customer of Classic Pools, 21 of 34

9 Quality
Yes Loyalty
Phyllis K.

He does excellent work. He's very easy to deal with and very ethical.

Verified Customer of Classic Pools, 22 of 34

9 Quality
Yes Loyalty
George K.

They're efficient, on time, and they get the job done.

Verified Customer of Classic Pools, 23 of 34

9 Quality
Yes Loyalty
Goto R.

He's hands-on.

Verified Customer of Classic Pools, 24 of 34

9 Quality
Yes Loyalty
Maggie L.

I'm a general contractor. Val is very involved in the project. He oversees everything. He's a quality guy. I enjoyed working with him.

Verified Customer of Classic Pools, 25 of 34

8 Quality
Yes Loyalty
Ann C.

I have recommended them to friends. They have a lot of experience with pool design, and they're willing to provide good advice.

Verified Customer of Classic Pools, 26 of 34

8 Quality
Yes Loyalty
Brad O.

If Val is the one you are dealing with, go ahead, but if Shaun is the one handling it, use someone else.

Verified Customer of Classic Pools, 27 of 34

8 Quality
Yes Loyalty
Larry S.

It was very time consuming to get things done and their response time was slow.

Verified Customer of Classic Pools, 28 of 34

8 Quality
Yes Loyalty
Gordon O.

I recommend them all of the time. I use him all of the time.

Verified Customer of Classic Pools, 29 of 34

8 Quality
Yes Loyalty
Greg D.

It was an extremely easy process to work with them.

Verified Customer of Classic Pools, 30 of 34

8 Quality
Yes Loyalty
Jennifer R.

They are good and nice people.

Verified Customer of Classic Pools, 31 of 34

8 Quality
Yes Loyalty
Tom G.

They did a good job.

Verified Customer of Classic Pools, 32 of 34

8 Quality
Yes Loyalty
Arun S.

They were very good. The service was fine, and I thought they built a beautiful pool for us.

Verified Customer of Classic Pools, 33 of 34

7 Quality
Yes Loyalty
Laura P.

Good quality but missing the design piece

Verified Customer of Classic Pools, 34 of 34

7 Quality
Yes Loyalty
READ ALL 34 SURVEY RESPONSES