Gonzalez Fence Co. installs and repairs all types of wood and wire fences for residential and commercial clients throughout Sonoma County. In addition to its comprehensive fence services, the locally owned and operated company has the training and equipment to build retaining walls, gates, and other outdoor structures.
Secretary Lupita Gonzalez credits much of Gonzalez Fence Co.’s success to its customer-oriented business practices. “Our number one goal is to provide our clients with their dream fences, so we always put quality over quantity,” she says. “At the end of the day, our biggest reward is seeing how thoroughly satisfied they are with our work.”
Gonzalez Fence Co. prioritizes clear communication during every step of the fence process, which Ms. Gonzalez says is important for ensuring positive results. “There’s no middleman with us—each customer deals directly with Carlos [Gonzalez, owner], so they’re able to ask questions and stay involved with their project from beginning to end. Ultimately, keeping open lines of communication is the best way to meet and exceed our clients’ expectations.”
“A happy customer is what truly marks a job well done, so we make sure our clients feel 100 percent satisfied with every aspect of our work. By providing quality craftsmanship, affordable pricing and excellent customer service, we can ensure they have great experiences and get exactly what they want.”
Five reasons you should hire an experienced fence contractor rather than going the DIY route.
Fences can be expensive, so some homeowners consider building their own to save money. But unless you’re a skilled builder, that’s not the best idea. Here’s why.
1. Fence installation isn’t as cheap as it seems. You might have a rough idea of material costs (boards plus nails, right?), but there are a lot of other factors to consider. Do you have the right tools? Do you need a permit? What if you build too close to a neighboring property? Are the materials guaranteed? How deep do you need to dig the posts? Will you set them in concrete? Do you need to worry about underground utilities? How will you handle inclines, buried rocks or inconsistencies in substrate? All of these factors can increase the price and complexity of the job, leading to errors and costly repairs or replacements.
2. Construction can be dangerous. Lumber is heavy, and fence panels can be taller and heavier than the average person. Installing fencing alone and using tools like nail guns can result in injuries and property damage.
3. You’re not as fast as you think you are. Professionally built fences usually go up quickly, but first-time fence builders aren’t nearly as fast. Selecting and buying materials, digging holes, placing fenceposts, installation, and finishing take time, and most homeowners don’t calculate their own hourly value when adding up the cost of home improvement jobs. Hiring a professional often saves money.
4. You can’t guarantee your own fence. Quality fence contractors guarantee materials and labor, and they’ll make repairs or redo the entire job if something goes wrong. DIYers don’t have these protections, so they have to cover the cost of repairs and replacements.
5. Quality costs. Fences add value if they’re built well, and the only way to guarantee a quality installation is to hire an experienced contractor. Installing your own fence may seem like the cheaper way to go, but the result probably won’t last as long as professional work.
Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for fence contractors that have earned the prestigious Diamond Certified award. For Gonzalez Fence Co., the key to keeping clients happy is simple: provide them with the quality work and personalized customer service that they deserve. “We’re truly devoted to ensuring our customers are 100 percent happy with our work,” says Secretary Lupita Gonzalez. “We understand that they’re making big investments in their properties, so we focus all our efforts on bringing their visions to life.”
Gonzalez Fence Co. has been installing wood and wire fences for residential and commercial clients throughout Sonoma County since 2017. In addition to its wide-ranging fence services, the locally owned and operated company has the in-house capabilities to build retaining walls, gates, and other outdoor structures.
Unlike fence companies whose owners delegate project management responsibilities to less experienced employees, Gonzalez Fence Co. provides every job with the hands-on expertise of owner Carlos Gonzalez. “Carlos is always on the jobsite making sure the work is meeting his high standards of quality,” affirms Ms. Gonzalez. “That puts our clients at ease because the company owner is there to reassure them that everything is being done exactly the way they want it.”
To further differentiate itself from its competition, Gonzalez Fence Co. exclusively uses top-quality materials and follows industry-best installation practices. “We hand-select our materials from reputable lumber yards, which is the best way to ensure that every fence meets our standards,” explains Ms. Gonzalez. “We know that a fence is the framework for how a person’s house is presented to the world, so we take the time to make sure everything is done correctly.”
