Cabinets 101 sells a wide variety of kitchen and bathroom cabinets at its Rohnert Park facility. In addition to its comprehensive selection of wood cabinets, the company carries granite and pre-formed, man-made quartz countertops along with stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks for customers who are taking on remodeling projects. The company is also happy to provide free estimates for those who bring in their project measurements.
Owner Stan Wahl says his customer-oriented approach to cabinetry sales has been a crucial aspect of Cabinets 101’s success. “I give my clients the support they need to finish their remodeling projects, and they really appreciate that. By providing them with great products at fair and competitive prices, I’m able to ensure their long-term satisfaction.”
Cabinets 101 clearly communicates with its customers to determine which cabinets will work best for their particular situations, which Mr. Wahl says is important for achieving positive results. “When a customer comes in looking for a certain product, I talk with them about the details and help them make an informed decision. I want to have good relationships with my customers from start to finish, and communication is an essential part of that.”
“My goal is to run a business that has repeat clients, and the best way to accomplish that is to provide excellent service that leaves people completely satisfied. Customer service is very important to me, so I always strive to exceed my clients’ expectations and make sure they have great experiences.”
When buying new cabinets, invest a little extra to ensure long-term durability.
Cabinets run the gamut when it comes to quality of material, from particle board to high-end wood. However, even if you can’t afford the highest quality products, you should never go with the lowest quality. Stan Wahl, owner of Cabinets 101 in Rohnert Park, says you should consider investing extra to get all-wood cabinets. “Particle board cabinets simply don’t last as long or look as nice as wood cabinets. What’s more, wood cabinets aren’t that much more expensive. In many cases, you can upgrade to plywood for just a few hundred dollars, which makes a big difference. After all, you’re not going to remodel your kitchen often, so you should invest in doing it right.”
Mr. Wahl says his personal experience makes him passionate about differentiating cabinet quality. “I used to fix and flip houses, and for the kitchens, I would always buy particle board cabinets from Home Depot. At one point, I realized that for an additional 10 percent investment, I could not only upgrade to plywood cabinets, I could also get full-extension ball bearing guides as opposed to plastic rollers on runners. The difference was night and day, and I received a lot of compliments about the cabinets when we went to market the house.”
In addition to material construction, Mr. Wahl says another thing to look for in cabinets is soft-close drawers, which have become an industry standard over the last few years. “In 2014, half of my inventory didn’t have soft-close drawers, whereas today, about 90 percent of the industry has incorporated this feature. For the most part, you should expect to get soft-close drawers with your cabinets. However, if your cabinets don’t come with this feature, you can have them modified to include it. What’s more important is the quality of the cabinet material itself.”
Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for cabinet companies that have earned the prestigious Diamond Certified award. For Cabinets 101, the key to customer satisfaction is simple: provide every client with a superior level of service. “One of the reasons I started this company was to provide a better experience for consumers,” says owner Stan Wahl. “Due to the complexity of cabinet design, people often need guidance when it comes to making decisions, so I utilize my expertise to answer their questions and walk them through the process.”
Cabinets 101 has been selling kitchen and bathroom cabinets at its Rohnert Park facility since 2014. In addition to its wide-ranging selection of wood cabinets, the company offers granite and quartz countertops, stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks. It also provides free estimates for customers who bring in their remodeling project estimates.
Unlike cabinet companies that lack the expansive expertise required to achieve their clients’ unique goals, Cabinets 101 has the ability to offer an uncommon level of professional insight. “I have a background in construction, so I’m able to bring that to the table when I’m helping my customers choose cabinets,” explains Mr. Wahl. “In addition to providing creative solutions to their design problems, I’m able to modify cabinets to meet their specific needs and requests, which they really appreciate.”
Another distinguishing attribute of Cabinets 101 is its commitment to customer service in every aspect of its work. “In my mind, the customer is always right, so whenever there’s an issue, I immediately take care of it,” affirms Mr. Wahl. “Typically, the wholesalers I purchase cabinets from will replace any damaged or incorrect elements, but even if I have to go out of pocket, I’ll do what it takes to make sure the customer is happy.”
