Diamond Certified Auto Service Shops Case Studies
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Mark Corlis, Faxon Garage
Diamond Certified for 13 Consecutive Years
“Being Diamond Certified has increased our business in the direction that we want to go toward. The people who come to us from Diamond Certified want the best quality service, and those are the types of customers we want to work with.”
Mark Corlis, Manager
Faxon Garage
See their Diamond Certified Company Report hereMark Corlis, Faxon Garage
Key Performance Indicators
Mark Corlis, Faxon Garage
Usage Report for Diamond Certified Tools, Media, Digital Power and Research
Diamond Certified Tools
Diamond Certified Digital Power
Diamond Certified Brochures
Estimates to increase sale-to-bid rate
To increase Quality Customer referral rate after job completion
To increase Quality Customer referral rate after job completion
Diamond Certified Signage and Banners
On the outside of the building to increase the confidence of Quality Customers as they arrive
Inside the waiting room to increase the confidence of Quality Customers as they wait for their vehicles
Diamond Certified Expert Contribution Reprints
With estimates to elevate the expert position of Walee Gon
To increase the confidence that shoppers have in Faxon Garage’s expertise
To increase the confidence that shoppers have in Faxon Garage’s expertise
Using Diamond Certified Labels
On business cards, brochures, estimates and invoices to increase the recipients’ trust in Faxon Garage’s quality
Using Diamond Certified Phone Talking Points and Voicemail Message
To increase the number of potential customers who bring in their vehicles
To decrease the number of hang-ups with no messages
To decrease the number of hang-ups with no messages
Google Stars Search Results Summary Link
With Diamond Certified’s top rating and high number of surveys to cause more Quality Customers to click Faxon Garage’s Diamond Certified Company Report page
Using Web-Based Diamond Certified Company Report
As Faxon Garage’s most trusted webpage to pull in more Quality Customers.
It’s most trusted and complete because it’s created by a trusted third party and contains deep info on Faxon Garage.
It’s most trusted and complete because it’s created by a trusted third party and contains deep info on Faxon Garage.
Using Diamond Certified Resource to Turn Shoppers Into Buyers
Faxon Garage’s big Diamond Certified symbol is placed at the top of their website and directly links to their Diamond Certified Company Report.
This gives potential customers access to their Diamond Certified videos, essential articles, and ratings so they stop their shopping and bring their cars to Walee’s shop.
This gives potential customers access to their Diamond Certified videos, essential articles, and ratings so they stop their shopping and bring their cars to Walee’s shop.
Diamond Certified Video Profile, 5 Useful Answers Video, Experts Video and Stories Video
To capture shoppers’ attention, improve their familiarity with Faxon Garage and increase their trust in the team’s expertise
Diamond Certified Essential Articles of Company Profile, Philosophy, Comparative Summary, Industry Info and FAQs
To increase shoppers’ trust in the expertise of Faxon Garage’s team and its professional performance
Diamond Certified Media
Diamond Certified Research & Training
Diamond Certified Directories
To pull in an ongoing stream of Quality Customers
Diamond Certified Research and Ratings Reports
To see true customer feedback and gain ideas on how to keep getting better
Diamond Certified Website
To pull in an ongoing stream of Quality Customers
Diamond Certified Training
To get their team members to use DC tools to emphasize this Highest in Quality and Helpful Expertise status and pull in more Quality Customers
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