Tim Netherton is owner of High Definition Solar, a Diamond Certified company. He can be reached at (925) 399-1919 or by email.
Tim Netherton: Good Energy
By James Florence, Diamond Certified Resource Reporter
CONCORD — For Tim Netherton, a successful career in the solar industry is the result of hard work, a commitment to excellence and no small amount of faith. “Prior to getting into solar, I worked for a home remodeling company,” he recounts. “I started off in sales, but I was soon promoted to a management position where I learned about the business side of things, like legalities and how different departments function. During the following years, I saw a lot of opportunity in the solar industry, and eventually I decided to take a leap of faith and start my own company. There was a lot of risk—the economy wasn’t in the best shape and I was leaving a good-paying job, but I went for it because I believed 100 percent in solar. That’s how I got started and I still love it today.”
Today, as owner of High Definition Solar, Tim says his favorite part of his job is developing his team. “I enjoy driving our company culture and teaching my employees how to compete in the business realm. I emphasize the importance of staying mentally organized and working efficiently without sacrificing quality. It takes a lot of effort—it’s not something we’re born with, it has to be practiced—but in the end, we’re able to deliver better results because of it.”
A resident of Walnut Creek (where he lives with his wife, Kelly, and their three children), Tim spends his time outside of work on a variety of pastimes. “I enjoy working out—that’s how I like to start my day. I also like riding quads and being involved with sports. All of my kids play sports and I’ve coached their teams over the years.”
In regard to a professional philosophy, Tim espouses the importance of generating good energy. “Each of my team members knows that when they come through the door in the morning, the light switch goes on,” he explains. “You have to be on. You owe it to your coworkers, your customers and everyone else who’s involved in the process. When you’re on, it’s going to ignite your life, and in turn, it’s going to ignite those with whom you come into contact. We’re here to do the best we possibly can, no matter what—that’s what it’s all about.”
Ask Me Anything!
Q: What’s your favorite sports team?
A: The San Francisco Giants.
Q: Are you a dog person or a cat person?
A: I’m a dog person, but I don’t have a dog. In fact, I have two cats.
Q: If you could travel anywhere in the world, where would you go?
A: The Middle East, especially Israel. I like the idea of going somewhere Americans seldom visit because it’s a good opportunity to bring back some information and educate others.
Q: What’s your favorite snack?
A: Cheez-Its.
Q: What’s your favorite holiday?
A: The Fourth of July.
