Video: Practical Guidelines for Selling Your Home

BERKELEY — Host, Sarah Rutan: When it comes to selling a home, there are a few practical guidelines to take to ensure a successful outcome. Today we’re in Berkeley with Diamond Certified Expert Contributor, Marc Guay of Coldwell Banker to learn more.

Diamond Certified Expert Contributor, Marc Guay: So, the biggest mistake I see sellers go through when marketing their homes is twofold. One is preparing the house for sale, whether it’s light staging or full transformation. Whatever you can do, do the best you can. That way there you get the most out of the property. Preparing the house for sale is really paramount these days.

The second problem I see sellers going through is not leaving the house on the market long enough. I think a good marketing plan should be on the market for seven to maybe 14 days before you accept any offers. What bothers me is when I hear a seller say, “I got my price in one day. The first offer was perfect.” Well, what bothers me about that is maybe there’s three or four other buyers out there that didn’t have a chance to compete that may have paid you more money or had a cleaner offer.

I think it’s very important for a seller to keep it out on the market seven to 10 days before they’d entertain offers. Those are the two biggest mistakes I see sellers go through daily.

Host, Sarah Rutan: To learn more from our local, top-rated companies, visit us at experts.diamondcertified.org.