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Murison's Flooring America

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Santa Clara County
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by Ed Lacina, a Diamond Certified Expert Contributor

Innovations in Carpet Technology

SAN JOSE — When it comes to choosing a flooring product, today’s consumers are as concerned with attributes like practicality and performance as they are with aesthetics. For this reason, many are eschewing stain-prone materials like carpet in favor of options like hardwood, ceramic tile and luxury vinyl tile. However, thanks to modern innovations, there are now carpet products on the market that address common functional drawbacks, which means consumers don’t have to sacrifice comfort underfoot for functionality.

One attribute that makes today’s carpet products superior to those of the past is increased fiber resilience. Whereas old carpet fibers would pack down, crush and matt easily, today’s fibers are more pliable, which means they’re able to bounce back and hold their shape and appearance for a longer period of time. Additionally, this fiber resilience enables the carpet to repel soil and liquid, making cleanup easier and preventing permanent stains.

Some specialty carpet products such as Tigressa provide additional wicking protection to prevent moisture from getting down into the carpet cushion or subfloor. This is particularly beneficial for pet owners, for whom urine stains and odors are a substantial concern. Because of their superior liquid-repellent attributes, these cutting-edge carpet products come with complete stain and pet protection warranties.

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