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Sean O'Brien

General Manager
Sierra Roofing & Solar

Sean O'Brien: Roofing Livelihood

DUBLIN — Making the most of a new roof isn’t about paying less for it—at least, not upfront. The fact is, by investing in quality at the outset, you’re more likely to save money in the long term than you are by going cheap with materials and construction. However, investing in a quality product isn’t the only part of maximizing your roof’s lifespan and performance: you also need to invest in ongoing care. Even if you’ve purchased a high-quality roof, the worst thing you can do is ignore it after the fact. Imagine you bought a new car—after purchasing, it would be a mistake to keep driving it and never have it looked at by a professional. Read more

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Mike Im

Im Roofing Company

Mike Im: An Early Start

PACIFICA — In the past, roofing shingles were warrantied for a set number of years depending on their quality grade. For example, you could get a “30-year shingle” or a “40-year shingle.” More recently, the industry has shifted to a different standard, wherein all shingles come with “limited lifetime” warranties regardless of their quality grade. A limited lifetime warranty generally covers issues caused by defective shingles; however, since the payout is prorated depending on the shingles’ age at the time of the claim, homeowners rarely get reimbursed for the entirety of their investments, especially if the defect doesn’t happen for 10 or 15 years after installation. It’s important to be aware that although all modern shingles come with limited lifetime warranties, Read more

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Javier Martinez

President
Winter Roofing Inc.

Javier Martinez: Providing Opportunity

MORGAN HILL — A new roof is a big investment, so you’ll want to make sure yours is backed by a strong warranty. However, keep in mind that your warranty may only be as good as the contractor you choose. Most roofing manufacturers offer certification programs, whereby roofing contractors can become certified to install their products and systems. Once certified, these contractors are eligible for extended warranties due to their verified expertise. So, to maximize your roof warranty, your best bet is to hire a factory-certified roofing contractor. One example of this is GAF Materials Corporation’s Master Elite Contractor program. By hiring a GAF Master Elite Contractor, your roof will be eligible for an exclusive warranty that provides 25-year coverage on workmanship and 50-year coverage on materials. Read more

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Chris Testa

Sales Manager
Sure Roofing & Waterproofing

Chris Testa: A Sure Trajectory

SAN FRANCISCO — Let’s face it: replacing a roof is expensive. It doesn’t matter whether you buy the cheapest roof available or the most expensive—either way, it’s a big, messy job that costs a lot of money. For this reason, it’s wise to maximize your investment by buying the best roof you can afford. In many cases, what separates a quality, long-lasting roof from a cheap, short-lived roof is the seemingly minor details. For example, one of the most important parts of a roof is flashing—the metal components that protect the edges and penetrations in areas of the roof that are vulnerable to water intrusion. On the surface, a cheap flashing material like galvanized steel may look just as good as the more expensive options; Read more

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Ryan Diaz

Vice President
Bay Valley Roofing

Ryan Diaz: Generational Synergy

NOVATO — Thirty years ago, the average roof basically had a two-fold composition: shingles placed over a felt underlayment. In the decades since, roofing manufacturers have invested much into research and development, with the aim of improving roof performance and longevity. Today, these ongoing innovative efforts have culminated in what’s called the “roofing system.” The term “roofing system” refers collectively to the various elements that make up a modern roof, from shingles and underlayment to leak barriers and ventilation. By working together, these elements form a “system” that helps ensure long-term durability. Since roofing systems substantially increase roof lifespan, manufacturers are able to offer extended warranties on roofs built in accordance with their system-based specifications. Read more

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Diamond Certified Expert Contributors

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Sean O'Brien
General Manager
Sierra Roofing & Solar
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Mike Im
Im Roofing Company
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Javier Martinez
President
Winter Roofing Inc.
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Chris Testa
Sales Manager
Sure Roofing & Waterproofing

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