Appliance Showrooms

Sonoma County

Asien's Appliance, Inc.

(707) 546-3749

(707) 546-6180 (Fax)

1801 Piner Road
Santa Rosa, CA 95403

www.asiensappliance.com
paul@asiensappliance.com
Paul Gwilliam and Chris Wilhelmsen, Co-Owners

SERVICES
Appliances
Installation
Sales
Service

HOURS
Mon – Fri: 8:30am – 5:30pm
Sat: 9am – 5pm

CREDIT CARDS
American Express
Visa
MasterCard

BRANDS
Big Green Egg
Bluestar
DCS
GE
Fisher and Paykel
Jenn-Air
Liebherr
Maytag
Miele
Sub-Zero
SpeedQueen
Viking
Whirlpool
Zephyr


Workers Comp Ins.
Liability Insurance
Current Complaint File
Business Practices
State Lic. No. 37700

CUSTOMER LOYALTY
Based on 244 random customer surveys made since June 2002 asking each customer: "Would you use this company again?"

CUSTOMER SATISFACTION
"Please rate your satisfaction with the quality received."

1 2 3 4 5 6 7 8 9 10

RATING STATUS
We declare that Asien's Appliance, Inc. has passed all of the rating steps and has earned the Diamond Certified award, Certificate No. 087.


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Asien’s Appliance, a fourth-generation family- owned business, was founded by John F. “Frenchy” Asien in 1948. His first tiny storefront gave him just enough room to display a few appliances and allowed him to add retail sales and installation to his services.

In 1958, “Frenchy” turned over the store to his son Ken and Ken’s wife Grace. The business grew rapidly under their direction. In 1978, Larry Asien joined the company to carry on the family tradition. In 1988, Paul Gwilliam started with the company and became part owner in 1999. Asiens merged with Appliance Solutions in 2004 bringing on Chris Wilhelmsen. Larry Asien has now retired, and Paul and Chris share ownership.

Asien’s Appliance sells, installs and maintains all major household appliances including ovens and ranges, refrigerators and freezers, dishwashers, microwave ovens, washers and dryers. They carry brands such as GE, Whirlpool, Maytag, Sub-Zero, Miele and Wolf. All brands come with manufacturers’ warranties. Any problems are handled promptly by Asien’s Appliance’s own service personnel.

COMPANY PHILOSOPHY
“Our slogan is, ‘Offering something that’s hard to resist—help!’ We really want happy customers. We service what we sell, and any problems are taken care of by our in-house service department. We hire only the best people to do the work—knowledgeable salespeople, fully trained technicians, organized schedulers and skilled installers. As a member of the Associated Volume Buyers/ Brand Source, we can offer the best products at the most competitive prices.”

EXCERPTED SURVEY RESPONSES
“They deliver what they say. We’ve bought a number of things from them and it’s a great place to shop.”—Doug R.

“They respond to your calls and are accommodating on delivery times.”—Trish M.

“They were familiar with the merchandise they were selling, very knowledgeable”—Ron D

“There’s a good selection of products.”—Chuck J.

See Survey Comments



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